AMEX "Backed" campaign

CG was commissioned by Ogilvy, NYC to create a before and after campaign for the AMEX Blue card. A seemingly straight forward shoot, that is until we decided to catch a blender at the moment of impact as it hits the floor, in a single shot. No easy task. Thanks to CD Mark Sikes, ECD Michael Patterson and AB Leslie D'Acri for giving us the opportunity and to prop stylist Megan Caponetto for figuring out how to do it. It was really fun...and messy.